This was a branding based assignment to come up with 5 different logos with different meanings for a company. Animals, Fruits, Vegetables, Flowers, and Minerals.
Old Design (2019)
Thought Process of New Design (2024)
References
Why the fruit based design?
Feedback from others suggested that the pineapple in the boat seemed simple yet cute. It catches their attention more than the others. However, being able to put it in for a company we create and can brand. Thus, the name of Fruity Tropics was formed.
Final Design
